The Undecided Voter
Friday, October 31st, 2008Overview
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The most recent polls show roughly 5.7% of voters identify themselves as being undecided (realclearpolitics.com review of 8 recent polls)
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Are undecided voters actually undecided, or are they simply saying making excuses?
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Do undecided voters not vote on election day more than others? Maybe they just don’t care.
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Not all undecided voters should be considered equal:
- There are voters who span the continuum from extremely liberal to extremely conservative that easily identify with one candidate. They find a candidate that shares their opinions and they make a decision.
- Then there are the voters that are very partisan and will vote for the member of their party. Their decision is semi automatic and they tend to make it early and stick to it.
- But what about those voters who’s beliefs fall between the two major candidates? They have a series of decisions to make about their own beliefs before they can commit to a candidate. Therefore, they could be undecided on which candidate they are going to support even right up to Election Day.
They may not be waiting to hear something new from the candidate but instead are deadlocked in their own prioritizing of which issues/characteristics are more important than others.
Example: A voter may be fiscally conservative and socially liberal – so which candidate do they support?
Applying Traditional Indecision Mechanisms to Voting
If it is indeed true that undecided voters are individuals who suffer from chronic indecision, then it should also be possible to apply some strategies for combating indecision to this situation.
Problem 1. Search for Perfection
Some people are indecisive because they want to make the perfect decision or are afraid to make the less-than-completely correct decision.
Solution – It’s frequently better to make a good decision that is timely than a better decision that is too late. As Teddy Roosevelt said, “In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.”
Application to Voting – Voters obviously don’t have to make up their minds until the moment they’re in the voting booth, but the danger of being undecided is the danger of not voting. While it’s strategically questionable whether voting for the wrong person is worse than not voting, it is still important that people get out and vote.
Problem 2: Fluctuating or unclear criteria for making decision
If you don’t have clear criteria or objectives for your decision then it can be impossible to make a choice among two alternatives. One alternative fits certain criteria while another alternative fits other criteria.
Solution – Decide on the criteria for your decision first and rank them in importance.
Application to voting: For many voters it’s easy: if you are a republican you vote for the republican candidate, etc. Or they decide they don’t like Obama because he smokes, or will vote because they like or dislike Sara Palin, etc. What is the most important characteristics of the next president? You can use our worksheet as a reference.
Problem 3. Perception of Not Enough Information
Some people need to gather more and more information before coming to a decision. Do they know everything they need to know to make the perfect decision? Maybe not. But do they know enough to make an informed decision?
Solution – Frequently when people are indecisive because they keep seeking out more information get to the point of diminishing returns. Will more information help you make a better decision?
Application to Voting – Voters who are indecisive because they believe they don’t have enough information about either candidate need to spend some quality time evaluating the platform, personal experiences, and character of the two candidates. Once they’ve obtained a solid base of information, they simply need to make the decision.
Problem 4. Too Much Information
Some people are indecisive because they have too much information and are unable to process it all to make a good decision. This is known as “analysis paralysis.”
Solution – You need to sort through the important information from the less-than-important information. One thing that can help is to make a list of the information, listed from the most important to you to the least important. This will help you sort out what information should be weighted more heavily in your decision.
Application to Voting – Being able to prioritize what’s important to you is important when evaluating candidates. Nobody can tell you what you think is important in a Presidential candidate. Try sitting down and putting on paper all of the issues and characteristics important to you. This will enable you to sort the truly important factors from those that are merely tertiary.
Combating Voting Indecision
- Use the Decide Better worksheet
- Spend some real time (several hours) going through and analyzing the candidates
- If all else fails, flip a coin. While you don’t have to accept what the coin tells you, your reaction to the coin’s “choice” will help you come to terms with what you already know to be the candidate whom you support the most.
