About the Author

Michael E. McGrath is the creator of the popular Decide Better! decision-making series and bestselling author of Product Strategy for High Tech Companies. His recent book Decide Better! For a Better Life published in 2008, has been nominated for numerous awards and also named a finalist for ForeWard Magazine’s Book of the Year.

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Media Appearances

Michael Continues to be invited to appear as a frequent guest discussing decision making on radio stations and at other events throughout the country.
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"Making smart decisions is an essential business skill. Michael's Business Decision! is a well-written, creative, and practical guide that should be helpful for executives at every level."
- Robert Crandall, former CEO and Chairman, American Airlines

"Business Decisions! is extremely well motivated, very provocative, and filled with practical insight into making better decisions for your business. It should be essential reading for all managers/"
- Professor Stephen P. Bradley, Harvard Business School

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The Bottom Line

Business Decisions! provides a timely solution to improving your decision making. It is a singularly comprehensive guide to the skills, practices and insights needed for making great business decisions. It also presents business case studies and the most important techniques executives and managers can use to improve decisions in today’s economy.

 

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